Lead Generation VA · Outsourced SDR

Outsourced SDR UK

A sales development rep you do not have to recruit, train, manage or replace. One dedicated VA researches, reaches out and books the calls your closers take. Here is what an outsourced SDR delivers.

Prospect researchMulti-channel outreachQualificationBooked calls

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✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ No long-term contract

What They Handle

What an outsourced SDR does for your pipeline

Prospect research

Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases and your existing CRM, with a reason on every row.

Cold email outreach

Runs multi-step email sequences using your tools and your messaging, measured on replies and meetings rather than volume sent.

LinkedIn prospecting

Sends connection requests and follow-ups, and engages with prospects' content to warm them up before outreach.

Qualification and call booking

Works the replies, asks the qualifying questions you set, manages your booking link, sends the prep and confirms attendance.

CRM hygiene

Keeps the pipeline accurate: contact details updated, activities logged, deals moved between stages, duplicates removed.

Lead nurturing

Re-engages cold and dormant leads with sequenced follow-ups so opportunities do not fall through the cracks.

Dedicated vs agency

A dedicated SDR VA vs an outsourced SDR agency

An SDR agency sells you a share of a rep and a share of a playbook. The rep is on several accounts, the messaging is templated across clients, the data lives in the agency's stack, and when the contract ends the pipeline and the learning leave with it.

A dedicated SDR VA is one person on your account alone, working inside your CRM and your domain, so every prospect, sequence and reply is yours and stays yours. They learn your market and your objections and get better month by month. A UK team supervises quality, and if the fit is wrong we replace the person and carry the handover. The cost is a fraction of a UK SDR salary with the overheads that come with it, and there is no agency margin on top.

Who It's For

Who an outsourced SDR is built for

B2B founders doing their own prospecting

You know who to sell to; you do not have the hours to find and reach them. An SDR VA takes the top of the funnel so you take the calls.

Sales teams that need pipeline without another salary

A closer's time spent prospecting is expensive. A dedicated SDR feeds each closer with qualified calls at a fraction of a UK hire.

Agencies and consultancies with a repeatable offer

If the ideal customer and the message are clear, outreach is a process. Your VA runs the process every day.

Businesses testing a new market

Stand up outreach into a new segment in a week, measure reply and meeting rates, and scale or stop without hiring and firing.

Cost Comparison

What an outsourced SDR costs depends on where you hire

The same work is priced very differently by market: a UK employee costs a salary plus employer costs and a desk, a UK freelancer or agency bills by the hour or the project, and an offshore marketplace leaves the managing to you. With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert. It covers your dedicated VA's time, our office facilities in Cairo, and the supervision and management that keep quality up.

Set that against a UK in-house SDR once salary, employer National Insurance, pension, holiday, tool licences and a desk are counted; the comparison card on this page shows the calculator's model, and the full calculator gives your figures for your hours.

UK in-house hire

~£3,363/mo

~£40,355 / year

You save ~£29,795 a year

Ant Assist VA

£880/mo

£10,560 / year at the standard rate

UK In-House · Entry level

UK in-house SDR (calculator model)

£2,634 a month gross salary, full time (the calculator's lead-generation benchmark, ONS ASHE 2025)

Monthly salary£2,634

Benefits (5% of salary)£132

Equipment and office£442

Management time (2 hrs a week)£156

~£3,363/mo

~£40,355 / year

Ant Assist VA · Entry

Dedicated Outsourced SDR

160 hrs a month · £5/hour for the first 6 months (£800/mo), then £5.50/hour on the lead generation rate card

VA hours (160h × £5.50/hour standard rate)£880

Management and supervisionIncluded

Recruitment and onboardingIncluded

Office infrastructureIncluded

£880/mo

£10,560 / year at the standard rate

You save ~£29,795 / year at the standard rate (est.)

What the £5/hour entry rate includes

Dedicated VA, never shared
UK-hour aligned support
Management and supervision included
Recruitment and onboarding included
Office infrastructure included
VA replacement available
No NI, pension, or holiday costs
No long-term contract, rolling monthly

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

Calculate your exact savings →

Process

How to hire an outsourced SDR

First call

A short call about your tasks, your tools and the hours you need covered.

Matching

We pick a VA from our in-house team for your work and introduce them to you.

Onboarding

Together we write down your rules and set up your access before day one.

Live outreach

Your VA starts on your hours from our managed office, supervised from the UK.

Ongoing management

A UK team reviews the work each week; hours scale up or down as you need.

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Why Managed

Why a managed SDR VA beats an agency or a freelancer

Managed, not just placed.

Your VA is recruited, trained and supervised from our own in-house office. Not a shared rep, not a freelancer profile.

Replaceable without restart cost.

If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.

No NI, pension, or holiday overhead.

One hourly rate; the employment costs sit with us.

Language and cultural alignment with UK prospects.

Trained on your tone and your market before they send a word on your behalf.

Your data stays yours.

Every VA signs an NDA and a data-processing agreement, works inside your CRM and domain through password managers, and you can revoke access at any time.

Rolling monthly.

Scale hours up or down, pause, or cancel with 30 days' notice.

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FAQ

Common questions about hiring an outsourced SDR

Researches prospects against your ideal customer profile, runs cold email and LinkedIn sequences from your domain and your accounts, qualifies the replies, books discovery calls into your diary, keeps the CRM clean, and nurtures the not-yet leads on a schedule. You get a short weekly line: prospects added, messages sent, replies, calls booked, and what is waiting on you.

Yes. Every VA is recruited, supervised and managed from our own in-house office in Cairo with a UK team supervising quality, works your UK business hours, and is dedicated to you rather than shared. The messaging is yours, approved by you before a sequence goes live, and sent from your domain in your name.

An agency sells pipeline as a retainer or a price per meeting, with a rotating team and a playbook that is theirs. A dedicated SDR VA is one named person on your pipeline every day, using your list, your messaging and your CRM, at an hourly rate. When the agency contract ends the pipeline goes with it; with a VA the data and the history are already yours.

Anything you have not approved. Sequences are drafted to your tone and reviewed by you before they go live, and a new angle or a new segment is a new approval. Claims about your product, pricing or clients come from material you provide; the VA does not invent them. Replies that need a decision are escalated with the thread attached.

Yes. The VA builds the first list from your ideal customer profile and the tools you already use, and if you have no CRM a simple one is set up in your name so the data belongs to you from day one. Most clients have their VA active within 5 to 7 working days of signing up, and the first sequence follows your approval.

The entry rate is £5 per hour for the first 6 months on the Entry tier. After the promotion the lead generation rate card applies: £5.50 per hour full time, £880 a month for 160 hours, or £6.50 per hour part time, £520 a month for 80 hours. No platform fees; your outreach tools and your CRM stay in your name.

Didn't find your answer? Browse more common questions in the Help Center.

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Pipeline without the payroll.

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