Lead Generation VA · Appointment Setting

Appointment Setting Virtual Assistant

Qualified conversations in your diary, booked by one dedicated person who works your leads every day and sounds like your business. Here is how appointment setting runs and what it costs.

Lead qualificationCall bookingConfirmations and remindersNo-show recovery
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✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ No long-term contract
What They Handle

What an appointment setting VA does

Qualifies inbound leads

Every enquiry, form fill and reply gets a same-day response and the qualifying questions you set, so only prospects who fit reach your diary.

Books the discovery call

Manages your booking link, finds the slot, books it in your calendar and confirms with the prospect, with the notes attached for you.

Sends prep and reminders

The agenda, the joining details and a reminder the day before, so the call happens and starts well.

Recovers no-shows

Missed calls are rebooked the same day with a polite chase sequence; the ones who go quiet move into nurture rather than being lost.

Keeps the CRM straight

Every touch logged, every stage moved, every booked call recorded against the source, so you can see which channels produce meetings.

Follows up after the call

Sends the agreed next steps, books the second meeting and keeps the deal moving while your attention is elsewhere.

Dedicated vs agency

A dedicated appointment setter vs a pay-per-meeting agency

A pay-per-meeting agency is paid for booked meetings, so it books meetings: the qualification is loose, the prospects are often surprised to be on the call, and the no-show rate tells the story. The agency's targeting is theirs; the reputation is yours.

A dedicated VA is paid for the hours and measured on the meetings that happen and convert. They work from your ideal customer profile, your qualifying questions and your tone, inside your CRM, and they stay: the same person books your calls in month six as in month one, and knows which prospects you closed. If the fit is wrong, we replace the person and carry the handover.

Who It's For

Who an appointment setting virtual assistant is built for

Founders and consultants who sell on a call

The calendar is the pipeline. A VA who keeps it full of qualified calls is the difference between a good month and a quiet one.

Sales teams that lose leads to slow follow-up

Inbound leads answered in an hour convert; answered in a day, they have gone elsewhere. Your VA answers in the hour.

Agencies, advisers and B2B services with a discovery-call funnel

Qualification, booking, reminders and no-show recovery are a full-time job at volume. One VA runs the whole funnel.

Businesses already running outreach

Cold email and LinkedIn generate replies; someone has to turn replies into meetings. Pair this page with outsourced cold calling or LinkedIn outreach.

Cost Comparison

What an appointment setter costs depends on where you hire

The same work is priced very differently by market: a UK employee costs a salary plus employer costs and a desk, a UK freelancer or agency bills by the hour or the project, and an offshore marketplace leaves the managing to you. With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert. It covers your dedicated VA's time, our office facilities in Cairo, and the supervision and management that keep quality up.

Set that against a UK in-house sales development hire once salary, employer National Insurance, pension, holiday and a desk are counted; the comparison card on this page shows the calculator's model, and the full calculator gives your figures for your hours.

UK in-house hire
~£3,363/mo
~£40,355 / year
You save ~£29,795 a year
Ant Assist VA
£880/mo
£10,560 / year at the standard rate
UK In-House · Entry level
UK in-house SDR (calculator model)
£2,634 a month gross salary, full time (the calculator's lead-generation benchmark, ONS ASHE 2025)
Monthly salary£2,634
Benefits (5% of salary)£132
Equipment and office£442
Management time (2 hrs a week)£156
~£3,363/mo
~£40,355 / year
Ant Assist VA · Entry
Dedicated Appointment Setting Virtual Assistant
160 hrs a month · £5/hour for the first 6 months (£800/mo), then £5.50/hour on the lead generation rate card
VA hours (160h × £5.50/hour standard rate)£880
Management and supervisionIncluded
Recruitment and onboardingIncluded
Office infrastructureIncluded
£880/mo
£10,560 / year at the standard rate
You save ~£29,795 / year at the standard rate (est.)

What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management and supervision included
  • Recruitment and onboarding included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • No long-term contract, rolling monthly

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

Calculate your exact savings →
Process

How to hire an appointment setter

1
First call
A short call about your tasks, your tools and the hours you need covered.
2
Matching
We pick a VA from our in-house team for your work and introduce them to you.
3
Onboarding
Together we write down your rules and set up your access before day one.
4
Live
Your VA starts on your hours from our managed office, supervised from the UK.
5
Ongoing management
A UK team reviews the work each week; hours scale up or down as you need.
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Why Managed

Why a managed appointment setter beats an agency or a freelancer

Managed, not just placed.
Your VA is recruited, trained and supervised from our own in-house office. Not a shared pool, not a freelancer profile.
Replaceable without restart cost.
If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.
No NI, pension, or holiday overhead.
One hourly rate; the employment costs sit with us.
Language and cultural alignment with UK prospects.
Trained on your tone and your market before they speak to anyone on your behalf.
Your data stays yours.
Every VA signs an NDA and a data-processing agreement, works inside your CRM through password managers, and you can revoke access at any time.
Rolling monthly.
Scale hours up or down, pause, or cancel with 30 days' notice.
Rated 5.0 on Google.Trusted by our clients
FAQ

Common questions about hiring an appointment setting virtual assistant

Qualifies the lead against your criteria, books the discovery call straight into your diary, sends the prep note and the reminders, chases the no-show for a second slot, and logs every step in your CRM. After the call, the follow-up you agree is sent in your name. You turn up to booked, qualified calls and see the pipeline in one place.

Both. Inbound enquiries from your forms, ads and inbox are qualified and booked within your response standard; replies to your outreach are picked up and converted to calls; and prospects who went quiet are re-approached on a schedule you set. One person owns the diary, so a lead never falls between two tools.

By the criteria you write down before the first booking: company type, role, need and timing. The VA books only prospects who meet them and records why each one qualified, so a poor call can be traced to the rule that let it through and the rule tightened. Volume is reported alongside show rate and qualified rate, never on its own.

Yes. Access to your calendar, your email and your CRM is granted at the level each task needs, through a password manager you control, and can be revoked at any time. Confirmations, reminders and follow-ups go from your domain in your voice, using templates you approve before the first one is sent.

The VA chases every no-show the same day with a second slot, moves reschedules without you touching the diary, and records the pattern so a slot or a source that keeps producing no-shows is changed. Show rate is in the weekly line, so you see the number rather than feel it.

The entry rate is £5 per hour for the first 6 months on the Entry tier. After the promotion the lead generation rate card applies: £5.50 per hour full time, £880 a month for 160 hours, or £6.50 per hour part time, £520 a month for 80 hours. Rolling monthly, cancel with 30 days' notice; your calendar, CRM and email stay in your name.

Didn't find your answer? Browse more common questions in the Help Center.

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