Ant Assist started from a simple observation: UK business owners were spending most of their week on operational work — replying to emails, chasing leads, processing orders, managing calendars — instead of running and growing their businesses. Hiring locally for that work was expensive and slow. Hiring offshore freelancers was cheap but unmanaged, with quality and continuity falling on the business owner.
We built a third option. A managed service where UK businesses get a dedicated virtual assistant from our Cairo office, with the supervision, training, and continuity cover handled by us — not them.
Today we operate as AAVA Group Ltd, a UK-registered company (Company No. 15325330) with our delivery team based in Cairo, Egypt. We focus exclusively on UK clients because the model works best when there's a tight alignment of language, working hours, and business culture — and Cairo is structurally well-suited to all three.